About

This is

Femme Flow

My name is

Guy

The Problem

The average Australian woman is overweight, unhealthy, lethargic, insecure, and lacks clarity in her life. She is wasting her potential, perpetuating a culture of mediocrity. This is the worst we’ve ever been, but change is entirely possible.

My Mission

My mission is simple: to lead the industry in providing the very best solution to this problem. I specialise in transforming the fitness and performance of busy Australian women, helping you achieve peak performance in your health, personal, and professional life.

It’s all about looking good, feeling good and doing good.

My Story

My fitness journey began humbly in high school when I struggled to bench press even the bar itself. This lit a spark within. I wanted to transform. Realising that my effort led to visible improvement was profound, like discovering a cheat code for life. Progress was not only possible but exhilarating, marking the beginning of my self-improvement journey.

Initially planning to pursue engineering, I followed my passion for health science, coaching mates while studying. I had envisioned a career in dietetics or exercise physiology, though by graduation, I’d become disillusioned with an industry focused on symptomatic treatment rather than lasting change.

I launched my own business, initially offering face-to-face PT services for a few years before transitioning to working an office job, and continuing to coach a diverse clientele online. As I matured on my own life journey, I grew accustomed to corporate schedules, the politics and culture, the demands of juggling this with a personal life, and gained a deeper understanding on how the world actually works. It's not just about effort, it's also about who you know, what you know, working smart, and seeing what's going on in the big picture.

I never stopped training myself and my health practices evolved. I created health software and methodologies that were perfect for a busy schedule. Despite working full-time I continued to improve, get fitter, and perform better, however, I realised that just about everyone else in my peer group was regressing, even if they were trying to be healthier.

It wasn’t because they didn’t try, their efforts were being misdirected.

I'd see my peers put a heap of effort into some fad from an influencer who didn't understand their lifestyle. Brain fog, low energy and bad posture was the norm and never addressed. Their nutrition wasn't properly tailored, their exercise was inefficient, and if they did follow a program, it was generic and didn't flow with their schedule. Their actions didn’t suit their lifestyle, and they’d end up disheartened a year later looking, weighing and feeling the same.

To me, how to fix their issue was so blatantly obvious. I’d stumbled into my niche - those balancing career with a busy lifestyle, sick of where they’re at, wanting to transform and find harmony in all areas of their life. Thus, Femme Flow was born.

My Qualifications

With a background in body transformations, self-improvement, and performance, I hold certifications including:

  • Bachelor’s Degree of Sciences (Exercise and Nutrition)
  • Accredited Sports Nutritionist
  • Qualified Personal Trainer

With 10 years of experience and having coached over 200 clients, I bring a wealth of knowledge and a proven track record in driving performance improvements.

The Solution

The way forward is to transform and achieve tangible, lasting outcomes.

Body Flow Coaching is a premium, science-backed, unique service - it is the best option for a busy lady like you.

My clients and I see their health as a project, and I personally work with and advise them on a fortnightly, weekly and sometimes daily basis. We're project managers on their health and fitness, using in-house software, tried-and-tested methodologies, and an entirely personalised, results-oriented approach — we create a program that is seamless with their lifestyle.

Femme Flow rejects mediocre results, Body Flow Coaching is designed to create visible progress, significantly increase energy levels, banish poor habits and instil lifelong behaviour change. It's about transforming into the best version of you.